Evaluating opportunities can be a tricky business. This article lays out five factors to consider when presented with the small day-to-day opportunities that land on your business doorstep. Whether seeking or sifting through new business opportunities, the author recommends asking whether and how the opportunity will 1) make use of your team’s skills, talents and abilities; 2) be rewarding – consider short and long-term effects; 3) enhance you and/or your business; 4) appreciate (increase in value for the audience or customer base; and 5) lead to quality referrals.